The First Step in Segmenting and Targeting Markets That Links

question 212

Multiple Choice

The first step in segmenting and targeting markets that links customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)group products to be sold into categories.
• C)develop a market-product grid and estimate size of the overall market.
• D)select target markets.
• E)take marketing actions to reach target markets.

Identify effects of policies on specific demographic groups and understand the concept of the discrimination coefficient.

Understand the concept and implications of discrimination in the labor market.

Describe the effects of discrimination on wages and employment.

Analyze how social policies and programs impact income distribution and inequality.

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Definitions:

Account Receivable

Funds that customers owe a company for products or services provided on credit.

Dishonored Note

A promissory note that has not been paid by the maker at the maturity date.

360-Day Year

An accounting convention that simplifies interest calculations by assuming each month has 30 days, totaling 360 days for the year.

Interest Calculation

The process of determining the charge for the use of borrowed funds or the return on invested funds, typically expressed as an annual percentage rate.