Four General Categories Used to Segment Consumer Markets Are Geographic

question 211

Multiple Choice

Four general categories used to segment consumer markets are geographic segmentation, demographic segmentation, __________, and behavioral segmentation.

• A)supplier segmentation
• B)demand segmentation
• C)regional segmentation
• D)psychographic segmentation
• E)product segmentation

---

Definitions:

Business Methods

Strategies, practices, and techniques employed by businesses to conduct operations, increase efficiency, and achieve objectives.

Social Enterprises

Social Enterprises are businesses that operate with the primary aim of addressing social problems, improving communities, or benefiting the environment, alongside generating revenue.

Management Perception

A concept that refers to how managers view and interpret the behaviors, outcomes, and processes within their organization.

Nonprofit Management

The administration and governance of nonprofit organizations, focusing on achieving their missions efficiently and effectively.