The Fifth Step in Segmenting and Targeting Markets That Links

question 10

Multiple Choice

The fifth step in segmenting and targeting markets that links customer needs to marketing actions is to

• A)take marketing actions to reach target markets.
• B)group potential buyers into segments.
• C)select target markets.
• D)group products to be sold into categories.
• E)develop a market-product grid and estimate size of the overall market.

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Definitions:

Market Price

The current amount at which an asset or service can be bought or sold.

Dividends Per Share

Measures the extent to which earnings are being distributed to common shareholders.

Liquidity

The simplicity of turning an asset into cash without impacting its market value.

Asset Turnover Ratio

A financial metric that measures the efficiency of a company using its assets to generate sales or revenue.