The Process of Segmenting a Market and Selecting Specific Segments

question 5

Multiple Choice

The process of segmenting a market and selecting specific segments as targets is the link between the various buyers' or market needs and

• A)industry standards.
• B)government regulations.
• C)top-level management.
• D)controllable environmental factors.
• E)the organization's marketing program.

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Definitions:

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effect on the dependent variable.

Dependent Variable

A variable in an experiment that is expected to change as a result of manipulations of the independent variable.

Extraneous Variable

Any variable in a scientific experiment that is not the independent or dependent variable but may affect the results of the experiment if not properly controlled.

Random Assignment

A method used in experiments where participants are allocated to different groups purely by chance, minimizing pre-existing differences between those groups.