Examlex
All of the following are psychographic segmentation variables except
Prospect Theory
A theory in behavioral economics that evaluates how people choose between probabilistic alternatives that involve risk.
Framing
The way information is presented or structured, which can significantly influence decision-making processes and perceptions.
Market Fundamentals
The basic qualitative and quantitative factors that influence the price and structure of a financial market or asset.
Technical Analysts
Financial professionals who evaluate securities by analyzing statistics generated by market activity, such as past prices and volume.
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