There Are Five Steps Involved in Segmenting and Targeting Markets

question 11

Multiple Choice

There are five steps involved in segmenting and targeting markets. What should a marketer do after he or she has grouped products to be sold into categories?

• A) Create product groupings.
• B) Identify market needs.
• C) Take marketing actions to reach target markets.
• D) Develop a market-product grid and estimate size of markets.
• E) Form prospective buyers into market segments.

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Definitions:

Positron Emission Tomography (PET)

A nuclear medicine functional imaging technique that is used to observe metabolic processes in the body as an aid to the diagnosis of disease.

Stereotaxic Lesioning

A surgical method used in neuroscience to damage specific areas of the brain in a controlled manner to study behavioral effects.

Computerized Tomography (CT)

A medical imaging procedure that produces cross-sectional images of the body using X-rays and a computer.

Computerized Tomography (CT) Scan

A medical imaging technique that combines a series of X-ray measurements from different angles to produce cross-sectional images of specific areas of the body.