Which of the Following Is a Criterion Used for Selecting

question 89

Multiple Choice

Which of the following is a criterion used for selecting a target market?

• A)similarity of needs of potential buyers within a segment
• B)difference of needs of sellers between segments
• C)feasibility of a marketing action to reach a segment
• D)market size
• E)simplicity and cost of assigning potential buyers to segments

---

Definitions:

Income

The financial gain received by an individual or entity, usually from work, investments, business ventures, or other sources.

Expected Utility Function

A mathematical representation that calculates the overall utility that an individual can attain, based on different outcomes and their respective probabilities.

Sure Payment

A guaranteed payment or financial transaction where the receiver has complete certainty of receiving the specified amount.

Lottery

A form of gambling involving the drawing of numbers for a prize, often used as a method to allocate scarce resources such as green cards or in decision theory as a risk model.