The Purpose of Market Segmentation Is to Respond More Effectively

question 192

Multiple Choice

The purpose of market segmentation is to respond more effectively to the wants of groups of potential buyers in order to

• A)maintain market share.
• B)increase sales and profits.
• C)assume social responsibility.
• D)use the firm's resources most efficiently.
• E)provide the best quality products on the market.

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Definitions:

Logic

The science that investigates the principles governing correct or reliable inference and reasoning.

Psychology

The scientific study of mind and behavior, including the examination of consciousness, perception, emotions, and interpersonal relationships.

Certainty

The state of being sure or confident about something, often implying a lack of doubt.

Nonprogrammed Decisions

Choices enacted in reaction to scenarios that are distinct, ill-defined, highly unstructured, and carry significant implications for the organization.