Changing the Place an Offering Occupies in Consumers' Minds Relative

question 179

Multiple Choice

Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as

• A)product placement.
• B)perceptual mapping.
• C)product positioning.
• D)product repositioning.
• E)product differentiation.

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Definitions:

Normal Balance

The side (debit or credit) of an account that is expected to have a higher balance, depending on the account type.

Internal Control

Systems and processes implemented by a company to ensure integrity of financial and accounting information, promote accountability, and prevent fraud.

Objectives

The goals or aims that an organization or individual strives to achieve over a certain period.

Implementation

The process of putting a decision or plan into effect; execution of a plan, idea, or policy.