Market Segmentation Involves Aggregating Prospective Buyers into Groups That __________

question 25

Multiple Choice

Market segmentation involves aggregating prospective buyers into groups that __________ and will respond similarly to a marketing action.

• A)respond similarly to marketing messages
• B)have similar shopping styles
• C)will become loyal customers
• D)have common needs
• E)will become stakeholders of the organization

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Definitions:

Psychoanalysis

A therapeutic approach and theory of psychology developed by Sigmund Freud that emphasizes unconscious motives and conflicts.

Sigmund Freud

An Austrian neurologist known as the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychotherapist.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment.

Vague Recollection

A memory that is not clear or detailed but is rather indistinct or fuzzy.