A Marketing Manager Goes Through Several Steps to Put a Market

question 198

Multiple Choice

A marketing manager goes through several steps to put a market segmentation plan into effect.This includes being able to form market segments and then ________ without encountering excessive costs.

• A)eliminate potential nonbuyers
• B)identify segmentation variables
• C)select the market segments to target
• D)redirect their purchase behaviors
• E)ignore any and all similarities

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Definitions:

Indicator

A sign or piece of information that indicates the state or level of something, often used in contexts like finance, science, or health.

Undesirable Tone

A manner of communication that may be perceived as inappropriate, negative, or counterproductive to the intended message.

Stiff

Often describes a lack of flexibility or easiness in movement, attitude, or in the context of writing, it can refer to a formal or overly formal tone.

Friendly

Exhibiting warmth, kindness, and approachability in interactions with others.