Which of the Following Statements About Market Segmentation for Organizational

question 72

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B) Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
• C) Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D) Consumer markets use market segmentation criteria while organizational markets do not.
• E) The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

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Definitions:

Compounded Semi-Annually

Interest on an investment is calculated and added to the principal sum of the investment two times a year.

Effective Annual Rate

The real return on an investment after accounting for compounding interest over a year, often differing from the stated nominal rate.

Compounded Monthly

Interest calculation method where interest earned is added to the principal balance each month, affecting future interest calculations.

Rate of Return

The net profit or net loss recorded on an investment within a certain interval, articulated as a percentage of the investment's initial pricing.