Differentiation Positioning Requires a Product to

question 5

Multiple Choice

Differentiation positioning requires a product to

• A) emphasize unique product attributes to compete directly with competitors.
• B) compete directly with competitors on similar product attributes in the same target market.
• C) compete with competitors on similar product attributes but in a different market.
• D) seek a less-competitive, smaller market niche in which to locate a brand.
• E) develop marketing actions to move a product or brand to an ideal position.

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Definitions:

Supply Curve

A visual diagram that illustrates the connection between a product's price and the amount of the product that sellers are ready and able to offer.

Pure Monopolist

A market structure in which a single firm has complete control over the entire market for a product or service, with no close substitutes.

Marginal Cost

The overhead added by producing an extra unit of a product or service.

Profit-Maximizing

A strategy or approach taken by businesses to adjust their price and output levels to achieve the highest possible profit.