Differentiation Positioning Requires a Product to

question 5

Multiple Choice

Differentiation positioning requires a product to

• A) emphasize unique product attributes to compete directly with competitors.
• B) compete directly with competitors on similar product attributes in the same target market.
• C) compete with competitors on similar product attributes but in a different market.
• D) seek a less-competitive, smaller market niche in which to locate a brand.
• E) develop marketing actions to move a product or brand to an ideal position.

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Definitions:

Substitutes

Goods or services that can replace each other in use, affecting demand when their prices or other attributes change.

Demand

The quantity of a product or service consumers are willing and able to purchase at various prices.

Tax Revenue

The income that is gained by governments through taxation.

Government

A system or group of people governing an organized community, often a state.