Questionnaire Data Refers to

question 191

Multiple Choice

Questionnaire data refers to

• A)the facts and figures obtained by observing people about their attitudes, awareness, intentions, and behaviors.
• B)the facts and figures obtained by analyzing people's brain waves as consumers complete surveys about their geodemographics, ethnographics, and behaviors.
• C)psychographic data obtained by asking people unbiased questions about their age, occupation, and income.
• D)the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors.
• E)any type of information about a consumer obtained through nontechnological methods.

Understand the ABC model of attitudes and its components: affective, behavioral, and cognitive.

Identify and explain the processes and effects of cognitive dissonance on attitudes and behaviors.

Recognize how attitudes are formed through social learning and direct experiences.

Understand the relationship between attitudes and behaviors, including the impact of attitude specificity, social constraints, and job satisfaction.