Consider How Marketing Researchers and Managers Use Information Technology to Turn

question 223

Multiple Choice

Consider how marketing researchers and managers use information technology to turn information into marketing actions. Marketing managers must use the combination of data, technology, and analytics to convert the data into useful information that will answer marketing questions and lead to effective marketing actions. Organizations that accomplish this successfully are often referred to as

• A)an external data source specialist.
• B)a results-oriented enterprise.
• C)an intelligent enterprise.
• D)an internal data source user.
• E)an information entrepreneur.

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Definitions:

Positively Reinforced

Involves the addition of a stimulus following a behavior that increases the likelihood of the behavior being repeated.

Extinct

A species, family, or larger group having no living members; no longer in existence.

Spontaneous Recovery

The reappearance of a conditioned response after a period of apparent extinction, without further conditioning.

Variable-Ratio Reinforcement Schedule

A reinforcement schedule in which the number of responses required for a reward varies, leading to high and consistent rates of response.