The Process of Defining a Marketing Problem and Opportunity, Systematically

question 13

Multiple Choice

The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as

• A) marketing enquiry.
• B) strategic intelligence.
• C) data mining.
• D) marketing tactics.
• E) marketing research.

---

Definitions:

High Culture

Refers to the set of cultural products, such as art, music, and literature, that are highly valued by a society's elite or educated class.

Upper Class

A social group consisting of people who have the highest social rank and who are usually wealthy.

Concrete Experience

Is obtained by seeing, touching, tasting, smelling, or hearing.

Cultural Values

Core principles and ideals that shape the social behaviors, practices, and norms within a culture or society.