In a Marketing Decision, Constraints Refers to

question 136

Multiple Choice

In a marketing decision, constraints refers to

• A)the external factors affecting the number of people who can work on a solution to a problem.
• B)the number of possible alternatives in a company's solution set.
• C)the restrictions placed on potential solutions to a problem.
• D)the internal factors affecting whether to select one alternative over another.
• E)the internal factors that determine who in the organization selects the best problem to fit the hypothetical solution.

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Definitions:

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or actions of others through argument, reasoning, or appeal.

Central Selling Point

The most compelling or attractive feature of a product or service that is emphasized in marketing.

Sales Message

A communication designed to persuade or inform potential customers about a product or service.

Guarantees

Commitments or assurances provided to ensure satisfaction with a product or service, emphasizing the provider's confidence in meeting specified standards.