Penningtons Superstore Specializes in Plus-Size Fashions for Women

question 115

Multiple Choice

Penningtons Superstore specializes in plus-size fashions for women. It recognized a potential marketing opportunity in plus-size junior clothes and was considering adding a line of teen plus sizes to its 117 stores. Before doing so, it contracted with a marketing research firm to make sure that the teen plus-size market was a viable one. Decision makers needed the results of its study by September 15 so Penningtons could introduce the line the following March, if the market was viable. The major constraint for research here is

• A)collecting secondary data.
• B)finding primary research candidates to interview.
• C)meeting the time deadline.
• D)establishing measures of success.
• E)locating age-appropriate styles in plus sizes.

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