GI Design Is a Small Studio That Designs and Builds

question 270

Multiple Choice

GI Design is a small studio that designs and builds items such as fountains and tabletops made from copper. To increase sales, Greg, the owner, developed a research plan to determine what landscape architects and interior designers wanted in copper furnishings and appropriate pricing. He had begun to interview representative designers. Greg was engaged in ________, the third step of the five-step marketing research approach.

• A) developing the research plan
• B) solving the problem
• C) developing findings and recommendations
• D) collecting relevant information
• E) taking marketing actions

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Definitions:

Functionalism

A theory in psychology that considers mental life and behavior in terms of active adaptation to the person's environment, emphasizing the utility of mental processes in adapting to the environment.

Evolutionary Approach

A perspective in psychology that examines human thoughts, feelings, and behaviors through the lens of natural selection and adaptation.

Behavioral Approach

A psychological perspective emphasizing the study of observable behavior and the role of the environment as a determinant of behavior.

Psychodynamic Approach

A psychological perspective that emphasizes unconscious psychological processes and contends that childhood experiences are crucial in shaping adult personality.