Part of a Wendy's Survey That Assessed Fast-Food Restaurant Preferences

question 20

Multiple Choice

Part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers seeks details about personal and household demographic characteristics. Such questions help Wendy's to

• A)know if children eat at its restaurants.
• B)understand the needs and wants of potential customers.
• C)segment the fast-food market.
• D)know how much people earn so it knows whether it should take credit cards for purchases.
• E)send these respondents coupons for the products that would appeal to them most.

---

Definitions:

Economic Income

The total value of all income generated by the assets of an individual or organization, including both realized and unrealized gains.

Net Worth

The total value of an individual's or organization's assets minus their liabilities.

Net Worth

The difference between the total assets and total liabilities of an individual or business.

Normative Question

A question that addresses how things should be rather than how they are, often involving subjective judgments and values.