A Disadvantage of the Mall Intercept Interview Method Is

question 6

Multiple Choice

A disadvantage of the mall intercept interview method is

• A) the difficulty in finding qualified interviewers to work at relatively low salaries.
• B) the lack of reliability due to changes in customer traffic during holidays.
• C) the ill will it creates with shoppers who are in a hurry or looking for a relaxing mall experience.
• D) the people selected may not be representative of the target market.
• E) the people only participate to receive something in return, so their answers are often biased.

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Definitions:

Younger Adults

Individuals in the early stages of adulthood, typically characterized by ages ranging from 18 to 35 years.

Older Adults

Individuals typically aged 65 years and older, often experiencing the physiological and cognitive changes associated with aging.

Anxiety Disorders

Mental health disorders characterized by significant anxiety and fear that may interfere with daily activities.

Older Adults

Individuals who are in the later phase of life, often considered to be those aged 65 and above.