Consider How Marketing Researchers and Data Scientists Use Information Technology

question 195

Multiple Choice

Consider how marketing researchers and data scientists use information technology to turn information into marketing actions. The challenge facing managers is not data collection or even storage but how to

• A)leverage external data sources.
• B)effectively leverage results without excessive data generation.
• C)avoid the use of data warehouses.
• D)efficiently transform the huge amount of data into useful information.
• E)match buying queries to relevant outputs.

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Definitions:

Paid Media

A form of marketing that involves paying for space to promote a product, service, or cause, such as advertising in newspapers, online, or on television.

Synonymous Terms

Refers to words or phrases that share the same, or very similar, meanings in certain contexts.

Influencing Media

The act of affecting or shaping the content, perspective, or direction of media output through various forms of advocacy, communication, or strategic interaction.

Generating Publicity

The act of creating interest and awareness among the public or media about a person, product, or event, often through strategic communication and events.