Unilever Markets Its Snuggle Fabric Softener Differently to Different Parts

question 83

Multiple Choice

Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is __________ firm.

• A)an ethnocentric
• B)a multinational
• C)a transnational
• D)a global
• E)an international

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Definitions:

Utility

An indicator of pleasure or contentment obtained by customers from using products or services.

Risk Averse

A description of an individual's or entity's preference to avoid risk, favoring certainty in investment or economic decisions.

Expected Utility

A concept in economics that calculates the utility expected from different outcomes, taking into account their probabilities.