US Appliance Manufacturers Find That Different Customs About Shopping Must

question 124

Multiple Choice

U.S. appliance manufacturers find that different customs about shopping must be used to determine local product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans, who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would more likely be successful if they used __________ marketing strategy.

• A)a global
• B)a multidomestic
• C)a transnational
• D)a meganational
• E)an international

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Definitions:

Managerial Levers

Tools or mechanisms used by managers to control, influence, or adjust operations within an organization for optimal performance.

Increase Profitability

Strategies and efforts aimed at enhancing a company's financial gains, often through reducing costs, increasing sales, or improving operational efficiency.

Tailored Postponement

A supply chain strategy where customization of the product is delayed until the latest possible point to better meet customer demand.

Profitability

A measure of the efficiency and financial success of a business, indicated by the ratio of profits generated to the amount invested or revenue.