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Most companies become involved in direct exporting when
Tangible Resources
Physical and material assets owned by a business, such as buildings, machinery, and inventory.
Intangible Resources
Non-physical assets owned by a business, such as intellectual property, brand reputation, and customer relationships.
Substitutable Resources
Resources in a firm that can be replaced by other resources to perform the same function, affecting competitive advantage and strategic planning.
Value Chain
A series of activities performed by a company to deliver a valuable product or service to the market.
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