Once a Market Researcher Has Defined the Problem, Developed the Research

question 250

Multiple Choice

Once a market researcher has defined the problem, developed the research plan, and collected the relevant information, what is the next step in the five-step marketing research approach?

• A) Set budgets.
• B) Determine target market.
• C) Take marketing actions.
• D) Develop findings.
• E) Determine if there is a planning gap between desired findings and actual findings.

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Definitions:

First Elected Assembly

Refers to the "House of Burgesses," the first assembly of elected representatives of English colonists in North America, established in Virginia in 1619.

Colonial America

The period of history when the European powers (primarily Britain, Spain, and France) established colonies on the American continent, from the late 15th century to the early 18th century.

Colony

A territory under the immediate political control of a state, distinct from the home territory of the sovereign.