Global Companies Have Five Strategies for Matching Products and Their

question 203

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-same promotion emphasis refers to which type of strategy?

• A)product extension strategy
• B)communication adaptation strategy
• C)product adaptation strategy
• D)dual adaptation strategy
• E)product invention strategy

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Definitions:

Coping Behaviours

Actions taken by individuals to manage stress or adversity in their lives.

Video Display Terminals

Electronic devices with a screen used to display information from a computer, commonly used in offices and workplaces for data entry and processing.

Office Environment

The physical and psychological conditions of a workplace that affect the mood, performance, and well-being of its employees.

Employee Morale

The overall outlook, attitude, satisfaction, and confidence that employees feel towards their workplace.