Global Companies Have Five Strategies for Matching Products and Their

question 202

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-adapt promotion emphasis refers to which type of strategy?

• A)product extension strategy
• B)product adaptation strategy
• C)dual adaptation strategy
• D)product invention strategy
• E)communication adaptation strategy

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Definitions:

Favorable Variance

A financial situation where actual costs are less than the standard or budgeted costs, or actual revenue is higher than expected.

Quality Control Standards

Guidelines and criteria set to ensure the products meet certain thresholds of quality and reliability before they are delivered to customers.

Flexible Standards

Performance benchmarks that can adjust based on changes in actual conditions, allowing for more accurate budgeting and control.

Materials Price Variance

A measure of the difference between the actual cost of materials and the expected cost at standard prices.