Which of the Following Is a Concept from Behavioral Learning

question 49

Multiple Choice

Which of the following is a concept from behavioral learning theory that marketers use?

• A) selective comprehension
• B) selective retention
• C) stimulus generalization
• D) cognitive dissonance
• E) routine problem solving

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Definitions:

Facial Expressions

The use of facial muscles to convey emotions, reactions, or intentions without the use of verbal communication.

Self-worth

An individual's subjective evaluation of their own value or worth as a person, which can influence their confidence, mental health, and motivation.

Defensiveness

Occurs when individuals feel they are being attacked and need to protect themselves.

Johari Window

A model used to improve understanding between individuals by mapping self-awareness and mutual understanding.