Mars, America's Second-Largest Candy Company, Began Doing Business in Russia

question 10

Multiple Choice

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top-selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

• A)an international firm
• B)a multidomestic firm
• C)a transnational firm
• D)a meganational firm
• E)a multinational firm

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Definitions:

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Goods that can be used in place of one another with no loss of satisfaction by consumers.

Optimal Consumption Bundle

The blend of items and services that enhances a buyer's fulfillment to the fullest within their spending ability.

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