Which of the Following Statements Concerning Marketing Research Is Most

question 211

Multiple Choice

Which of the following statements concerning marketing research is most accurate?

• A)The primary purpose of marketing research is to collect data for historical purposes.
• B)When collecting marketing research,people may be reluctant to tell you what you want to know.
• C)Marketing research,if done properly,will always result in a positive marketing result.
• D)People are just as able to give accurate information about products they have only heard about as those they have actually used.
• E)Among those people who participate in market research studies,there is an almost perfect correlation between a respondent's stated intentions and his/her actual buying behavior.

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Definitions:

Encoding

The process of converting thoughts into communicable messages, often through selecting specific words or nonverbal methods.

Intrapersonal Communication

The process of internal dialogue or conversation within oneself, which influences one's thoughts, feelings, and behaviors.

Cohabitating

The act of living together in a romantic relationship without being married.