Which of the Following Statements About Marketing Mix Characteristics in Organizational

question 20

Multiple Choice

Which of the following statements about marketing mix characteristics in organizational buying behavior is most accurate?

• A)Few large transactions are made over the Internet.
• B)The actual buyer retains all of the influence in the buying decision.
• C)Advertising is very simplistic in nature.
• D)Direct selling to organizational buyers is the rule.
• E)Only finished goods are sold in this way.

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Definitions:

Soft-Drink Companies

Businesses that manufacture and market non-alcoholic beverages, especially carbonated drinks.

Elaboration Likelihood Model

A theory that explains how people are persuaded, describing two paths of persuasion: the central route and the peripheral route.

Central Route

A methodology in persuasion that involves deeply processing the content of the message, leading to a lasting attitude change.

Enduring Attitude Change

A long-term alteration in an individual's attitude or belief system, often resulting from persistent persuasion, significant life events, or extensive information processing.