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Cassidy is part of the buying center for a large manufacturer. Her field of expertise is logistics and she is responsible for choosing transportation providers for the company. A sales representative for Yellow Roadway, a successful trucking firm, regularly buys Cassidy's secretary lunch. The representative does this because she views the secretary as __________ and wants to be sure that information about her company reaches Cassidy.
Inspection Time
A measure of sensory processing speed, reflecting the minimum time needed for an individual to make a simple discrimination between stimuli.
Working Memory Capacity
The amount of information that an individual can hold and manipulate in their mind for a short period of time.
Mental Speed
A cognitive ability that refers to how quickly an individual can process information, often measured by tasks requiring rapid decision making.
Inspection Time
The minimum time necessary to distinguish between two stimuli based on brief presentations.
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