In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 140

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

• A) Strivers
• B) Experiencers
• C) Believers
• D) Survivors
• E) Makers

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Definitions:

Immune System

A complex network of cells, tissues, and organs that work together to defend the body against infections and diseases.

Health Effects

The outcomes or impacts of various factors, including diseases, behaviors, and environmental exposures, on an individual's overall health.

Asian Cultures

The practices, norms, and societal structures that are specific to the countries and peoples of Asia, known for their diverse customs, traditions, and philosophies.

Social Support

Assistance and comfort received from friends, family, and the community, which is crucial for mental and physical health.