Comparative Advertising, in Which One Brand Is Compared to Another

question 260

Multiple Choice

Comparative advertising, in which one brand is compared to another, is intended to cause consumers to perceive differences between the products featured in the advertising. Marketers who employ comparative advertising are trying to use ________ to make consumers believe that their products are better than competitors' offerings.

• A) cognitive dissonance
• B) selective retention
• C) selective comprehension
• D) stimulus generalization
• E) stimulus discrimination

---

Definitions:

Harmonics

Oscillations at integer multiples of the fundamental frequency in an electrical signal, often considered unwanted distortions.

True-RMS Ammeter

An instrument that accurately measures the current in a circuit by calculating the root mean square of the waveform, suitable for both AC and non-sinusoidal conditions.

Harmonic Distortion

A distortion that occurs in a signal when there are frequencies in the output that are integer multiples of the fundamental frequency, affecting the signal's waveform.

Sequence

A progression or arrangement of elements in a particular order, often used in reference to electrical phases or operations.