In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 269

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as __________, are trendy, fun-loving, and less self-confident than Achievers.

• A)Strivers
• B)Experiencers
• C)Believers
• D)Makers
• E)Survivors

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Definitions:

Stage 2 Sleep

A phase of sleep characterized by specific brain wave patterns known as sleep spindles and K-complexes, indicating a deeper sleep than stage 1, yet lighter than stages 3 and 4.

Beta Waves

A pattern of brain wave activity that is associated with active, alert consciousness and cognitive processing.

Fetal Position

A curled-up body posture resembling the position of a fetus in the womb, often adopted for comfort or in response to distress.

Stage 3 Or 4

Generally refers to levels or phases in a particular process or system, often used in contexts like cancer staging or sleep cycles.