In the VALS Framework, Consumers Can Have Abundant or Minimal

question 307

Multiple Choice

In the VALS framework, consumers can have abundant or minimal psychological, physical, and material resources. One segment with minimal resources, known as __________, focus on meeting basic needs (safety and security) rather than fulfilling desires.

• A)Thinkers
• B)Innovators
• C)Makers
• D)Survivors
• E)Strivers

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Definitions:

Political Science

The study of government systems, political activity, and political behavior.

Annual Income

A measure of the total earnings or money received by an individual or entity in one year.

Conditional Distributions

Probability distributions for a subset of outcomes within the sample space, given that certain conditions are met.

Salesmen

Salesmen are individuals who sell goods and services to customers, aiming to meet customers' needs while achieving sales targets.