When Citizen, a Watch Company, Uses a Spokesperson Such as Football

question 155

Multiple Choice

When Citizen, a watch company, uses a spokesperson such as football player Eli Manning to promote its Eco-Drive watches, it believes he is __________ who can influence the purchase decision of its target market.

• A)an opinion leader
• B)a product champion
• C)an innovator
• D)a BzzAgent
• E)a rainmaker

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