Research Shows That Consumer Socialization with Respect to Brand Preferences

question 252

Multiple Choice

Research shows that consumer socialization with respect to brand preferences begins at

• A)the age of 2.
• B)the age of 5 when their cognitive skills have developed to understand the concept of money.
• C)the age of 13 when they become teenagers, when they can understand the responsibility involved in saving money to be able to consume products and services.
• D)the age of 18 when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
• E)at any time, though most people change their brand preferences many times during their lifetimes.

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Definitions:

Industrial-Organizational Psychology

The branch of psychology that studies behavior in work settings and the application of psychological principles to change work behavior.

Personnel Psychology

A subfield of psychology that focuses on the study of human behavior in the workplace, including aspects such as hiring, training, and employee productivity.

Assessment Tools

Instruments or techniques used to evaluate and measure cognitive, emotional, behavioral, or physical functioning in individuals.

Personal Unfulfilling

A subjective feeling of lacking fulfillment or satisfaction in personal achievements or life situations.