Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 67

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________, (2) changing the perceived importance of attributes, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)refocusing a consumer's attention from one attribute to another
• D)changing beliefs about the extent to which a brand has certain attributes
• E)denigrating the attributes of competitors' products

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Definitions:

Caring Relationship

A therapeutic connection between caregiver and patient characterized by empathy, respect, and commitment to the patient's well-being.

Spiritual Needs

These are the intrinsic human needs related to understanding and finding meaning, purpose, and connection in life, possibly including but not limited to religious beliefs.

Medication Error

Any event that could cause or lead to a patient's receiving inappropriate drug therapy or failing to receive appropriate drug therapy.

Influences Behavior

Refers to factors or stimuli that can alter the actions, reactions, or conduct of individuals, often studied in psychology and sociology.