Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 67

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________, (2) changing the perceived importance of attributes, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)refocusing a consumer's attention from one attribute to another
• D)changing beliefs about the extent to which a brand has certain attributes
• E)denigrating the attributes of competitors' products

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Definitions:

Behavior Potential

The likelihood that a particular behavior will occur in a specific situation, influenced by the individual's skills, motivations, and environmental factors.

Self-concept

An individual's understanding and evaluation of their own behaviors, traits, and values, forming the basis of their identity.

Radical Behaviorism

A philosophical doctrine and approach in psychology that emphasizes the study of observable behaviors and their modification without attributing importance to thoughts or feelings.

Reciprocal Determinism

A concept of Albert Bandura's social cognitive theory that suggests individual behavior, environmental factors, and personal cognitive factors, including beliefs, all interact to shape behavior.