In the VALS Framework, Consumers with the Least Resources of Any

question 291

Multiple Choice

In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services. They are loyal to favorite brands, especially if they can be purchased at a discount, and are referred to as

• A)Strivers.
• B)Believers.
• C)Survivors.
• D)Makers.
• E)Thinkers.

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Definitions:

Fixed-interval Schedule

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed, in behaviorist psychology.

Violently Attacked

Violently attacked describes an act of physical aggression aiming to inflict harm or damage on a person or object.

Vicarious Reinforcement

Learning that occurs by observing the reinforcement of another's behavior, leading to an increase in that behavior in the observer.

Lottery

A form of gambling which involves the drawing of numbers at random for a prize.