The VALS Framework Segments Consumers Based on

question 145

Multiple Choice

The VALS framework segments consumers based on

• A) their primary motivation for buying products and their resources.
• B) their demographics.
• C) their product usage, age, and gender.
• D) where they live.
• E) their media usage and their demographics.

---

Definitions:

Business Writing

The professional communication of business-related documents such as reports, emails, proposals, and memos tailored for a business context.

Effective

Refers to producing a desired or intended result.

Coherent Paragraphs

Paragraphs that are logically organized and connected, making the text easy to follow and understand.

Strong Words

Language that is powerful, emphatic, and capable of evoking strong emotional responses or conveying assertiveness.