In the VALS Framework, Those Consumers Who Are Practical and Who

question 247

Multiple Choice

In the VALS framework, those consumers who are practical and who value durability and functionality in products over styling and newness are called

• A)Experiencers.
• B)Achievers.
• C)Believers.
• D)Thinkers.
• E)Innovators.

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Definitions:

Collateral Contracts

Collateral contracts are agreements that run parallel to the primary contract, providing additional assurance or terms related to the main contractual agreement.

Express Warranty

A seller's promise or guarantee to a buyer that a product will meet specified quality and performance standards.

Implied Warranties

Refers to unspoken, unwritten guarantees assumed for a product or service under the law.

Incidental Damages

Additional expenses incurred by one party as a result of another party's breach of contract.