In the VALS Framework, Consumers with Fewer Resources Who Are

question 85

Multiple Choice

In the VALS framework, consumers with fewer resources who are practical people, have constructive skills, value self-sufficiency, and are unimpressed by material possessions except those with a practical or functional purpose are referred to as

• A)Experiencers.
• B)Thinkers.
• C)Makers.
• D)Believers.
• E)Strivers.

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Definitions:

Random Errors

Errors in measurement that lead to inconsistent results, often caused by unpredictable and uncontrollable factors.

Randomized Controlled Trials

A study design that randomly assigns participants into an experimental group or a control group to measure the effect of an intervention.

Face Validity

The degree to which an assessment or test appears to measure what it is intended to measure, based on subjective judgment.

Criterion-related Validity

The extent to which a measure is related to an outcome or criterion, testing how well one measure predicts an outcome for another measure.