MasterCard International Links Usage of Its Card with Fund-Raising for Institutions

question 46

Multiple Choice

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

• A)philanthropic marketing.
• B)corporate altruism.
• C)the marketing concept.
• D)green marketing.
• E)cause marketing.

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Definitions:

Net Operating Income

A company's income after operating expenses are deducted, but before income taxes and interest are deducted.

Average Operating Assets

The average value of the assets used in the normal operating activities of a business over a specific period.

Return On Investment

A measure of the profitability of an investment, calculated as a percentage of the return divided by the cost of the investment.

Return On Investment

A metric to assess the effectiveness or profit generated by an investment in comparison to its expense.