When the Charitable Contributions of a Firm Are Tied Directly

question 182

Multiple Choice

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

• A)marketing philanthropy.
• B)marketing allegiance.
• C)relationship marketing.
• D)transactional marketing.
• E)cause marketing.

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Definitions:

Precipitate

A solid substance that forms in a solution through a chemical reaction and settles out of the solution.

Conduct

To transmit or facilitate the transfer of something, such as electricity or heat, or to carry out a particular action or task.

Ionic Compounds

Chemical compounds composed of ions held together by electrostatic forces known as ionic bonding.

Dissolve

The process of a substance becoming incorporated into a liquid to form a solution, typically through physical and chemical interactions.