In the BCG Growth-Share Matrix, SBUs Found in the High

question 5

Multiple Choice

In the BCG growth-share matrix, SBUs found in the high growth rate-low relative market share quadrant would be called

• A)cash cows.
• B)stars.
• C)question marks.
• D)dogs.
• E)hedgehogs.

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Definitions:

Services

Economic activities that produce intangible goods, such as entertainment, healthcare, and education.

MPC

A measure of the rate at which consumers are likely to spend additional income, rather than save it.

APS

Average Propensity to Save; the proportion of income that an individual or population saves rather than spending on consumption.

Consumption Function

As income rises, consumption rises, but not as quickly.