The Actions Taken During the Evaluation Phase of the Strategic

question 251

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include (1) __________ and (2) correct negative deviations and exploit positive ones.

• A)find points of difference
• B)execute the marketing program
• C)compare results with plans to identify deviations
• D)track sales and revenues and compare with competitors
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Primary Motor Cortex

The region of the cerebral cortex involved in the planning, control, and execution of voluntary movements.

Frontal Lobe

The part of the brain located at the front of each cerebral hemisphere, responsible for motor function, problem solving, spontaneity, memory, language, initiation, judgement, impulse control, and social and sexual behavior.

Parietal Lobe

A region of the brain located behind the frontal lobe, responsible for processing sensory information such as touch, pain, and spatial orientation.

Wernicke's Area

A region of the brain concerned with the comprehension of language, located in the cortex of the dominant temporal lobe.