The United Way of Greater Toronto (UWGT), Like Many Charities

question 121

Multiple Choice

The United Way of Greater Toronto (UWGT) , like many charities, was sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to use that information to its greatest advantage. UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT over other charities. Which of the following tools would be most useful for the nonprofit organization to use?

• A)a flexible marketing system
• B)a database warehouse
• C)a customer relationship management plan
• D)a competitive intelligence framework
• E)a customer-oriented marketing program

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Definitions:

Gearbox

A mechanical device used in vehicles for varying power transmission and torque between the engine and the wheels, often by utilizing gears of different sizes.

Steering Linkage

A group of parts in the steering system that transmit motion from the steering gear to the wheels, enabling directional control of the vehicle.

Column-mounted

Refers to vehicle controls or components that are located on or attached to the steering column.

Electric Power Steering

A Steering system in vehicles that uses electric motors to assist the driver in turning the steering wheel, enhancing maneuverability.