The United Way of Greater Toronto (UWGT), Like Many Charities

question 121

Multiple Choice

The United Way of Greater Toronto (UWGT) , like many charities, was sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to use that information to its greatest advantage. UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT over other charities. Which of the following tools would be most useful for the nonprofit organization to use?

• A)a flexible marketing system
• B)a database warehouse
• C)a customer relationship management plan
• D)a competitive intelligence framework
• E)a customer-oriented marketing program

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Definitions:

Parts Administration

The management and oversight of components and parts used in manufacturing or production, including procurement, storage, and distribution.

Product-level Activity

Activities or costs in cost accounting that are directly tied to specific products, including design and setup costs.

Unit-level Activity

Tasks or operations that vary with the number of units produced, such as assembling or packaging.

Resource Consumption

The amount of resources used during a process, such as raw materials, energy, or labor.