A Local University Offers Business Courses for a Target Market

question 67

Multiple Choice

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing, accounting, etc.) . Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?

• A)Put announcements on campus bulletin boards.
• B)Distribute promotional materials during classes.
• C)Advertise on national television.
• D)Advertise on local hip-hop radio shows.
• E)Advertise in the local newspaper.

Recognize the importance of environmental assessment in shaping organization design.

Identify and describe the location and structure of major endocrine glands including the thyroid, adrenal, and thymus glands.

Understand the roles of different hormones produced by the endocrine system in regulating bodily functions.

Distinguish between the different hormones secreted by the adrenal medulla and their functions during stress and exercise.

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Definitions:

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, leading to a high and steady rate of response.

Fixed-Interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed, leading to a pattern of responses.

Primary

In psychology, often refers to primary reinforcers or stimuli, which are innately satisfying or desirable without learning.

Secondary

In psychology, refers to stimuli or reinforcers that acquire their effectiveness through association with primary reinforcers.